What if we all refused to buy anything that harms the environment, including goods and services that add to carbon in the atmosphere, impair our health, or impact upon wildlife?
About
STOP PRESS. May 2022. The Brigstow Institute has awarded us a second round of funding to continue our research: “Sust: co-creating an open-source platform for empowering sustainable fashion consumers”.
Our goal is to empower online consumers to act against the climate emergency, and related aspects of environmental collapse. We believe that, with online support, consumers can bring about change in corporate practices for the good. Acting individually and collectively, they can persuade companies to switch to sourcing methods and production processes that will reduce carbon emissions and pollution, and help save our wildlife.
If no one buys unsustainable items, companies won’t produce them.
We are Tim Kindberg of matter II media, and Prof. Chris Preist and Dr. Fiona Spotswood of the University of Bristol. Along the way, our team has benefited greatly from the contributions of Doug Nelson, Rosie Nelson, Alison Yoon and Joshua Taylor.
We are grateful to the University of Bristol’s Brigstow Institute which funded our research from January 2020. We expected to be finished by the middle of the year; due to Covid, this first phase of research lasted throughout the year. But we have achieved everything we wanted to achieve. See Tim Kindberg’s end of 2020 report, and Fiona Spotswood’s post about where we had got to by August.
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Call for focus group participants interested in fashion and sustainability – £40 reward
Do you care about fashion and sustainability? Do you sometimes ask questions about products, brands, the industry or anything else connected with fashion, and look for answers? Would you be able to attend two face-to-face meetings in Bristol in weeks beginning 5th and 12th December? It is important to us to hear the experiences and …
Research assistant required for online fashion sustainability project
The ‘Sust’ project (as ‘I Didn’t Buy’ is now called) has received funding from the University of Bristol’s Brigstow Institute to extend its research concerning a digital platform for empowering consumers to shop sustainably. The team includes Chris Preist and Fiona Spotswood (UoB) and Tim Kindberg (matter II media). In a recent project we carried …
Continue reading “Research assistant required for online fashion sustainability project”
Sust – the next phase of our research
We are delighted to announce that the University of Bristol’s Brigstow Institute has funded us for a second round of research: “Sust: co-creating an open-source platform for empowering sustainable fashion consumers”. The original team of Dr. Tim Kindberg (matter II media) and Prof. Chris Preist and Dr. Fiona Spotswood (University of Bristol) are joined by …