Call for sustainably-minded shoppers to take part in our research project

Do you consider yourself sustainably-minded, whether about the environment, welfare or other issues? Do you shop, browse or research online?

If you have access to a desktop or laptop and are available on the dates below, we need you!

People from all backgrounds are very welcome and encouraged to apply. No specialist knowledge is required.

Read our requirements below, then complete a brief (3 mins) online form to apply.

Extended deadline for applications: 11:59pm Sunday 26th July 2020.

Who are we?

We are researchers from University of Bristol and Matter II Media Ltd on the ‘I Didn’t Buy’ project (

We have created a prototype “plug-in” (extension) for web browsers that makes it easier to discover sustainable products and brands, and share experiences when shopping for sustainable goods and services. We’re looking for people who search online for sustainable products already, to help us test it.

What do I have to do?

It’s very simple!

  • Attend a 10-15 minute introductory session online (no questions at this stage) on Thursday 30th of July OR Friday 31st July
  • Over the following 7 days, fill in a quick online survey three times when you browse for products, or shop online.
  • Attend a short (30-45 mins) 1-1 interview online to try out the plug-in and give feedback on your experiences. Available slots will be between 6-7th of August or the 10-14th August

Please note: only apply if you are available on one of the above dates

You will be helping us gain a crucial insight into how the plug-in should develop. Your ideas and experiences will help us go on to provide an online tool that empowers people to make truly sustainable choices when they shop.

Details and how to sign up

  • Complete our brief (3 mins) online form
  • We will choose the applicants according to our research criteria – which include a range of backgrounds, ages and interests
  • You will need access to a desktop computer or laptop to apply – the software does not work on tablet or mobile devices
  • Each selected participant will receive a £25 shopping voucher redeemable with a range of brands, including M&S, Halfords, Spotify and Zalando

Diversity is important to us. We want to hear experiences and views from a wide range of participants, including people from all ethnicities, the disabled, LGBTQ+ and those from lower income groups, all of whom are underrepresented in many fields of research.

This project has been approved by the University of Bristol School of Management ethics committee. For any queries or concerns, please email For other questions regarding our project, please contact

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